Cashlog Starts Mobile Payment Service in Germany
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Cashlog, a mobile payment provider already present in Spain and Italy, has extended its services to Germany. The company is a subsidiary of Buongiorno, a Italian-based content (games, ringtones, wallpapers, etc.) provider for mobile phones.
With Cashlog prepaid and postpaid users can purchase digital goods and services such as virtual goods and currencies in games, eBooks, tickets and coupons up to €30 with their mobile phone. Since the payment service is based on a SMS-TAN procedure, no smartphone or registration is required. According to Cashlog, no personal data is stored. Payments via mobile phones enable consumers to purchase digital goods online without disclosing banking and credit card information.
It remains to be seen how well Cashlog can compete against established providers that offer payment via mobile phones in Germany such as Zong.