Interview with Florian Swoboda of Online Cash Payment Startup Bar Zahlen
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Florian Swoboda, co-founder of Zerebro Internet
Berlin-based startup online cash payments to Germany. Bar zahlen basically enables customers to pay for their online purchases at retail stores. We sat down with Florian Swoboda, co-founder of Zerebro Internet GmbH, the company behind Bar zahlen.
Payment Observer: Can you give us some background information on Zerebro Internet?
Florian Swoboda: Bar zahlen was founded by Achim Bönsch, Sebastian Seifert and myself, Florian Swoboda, in March 2011. Since then, our team has grown constantly and we have gathered a heavily IT-focused team of about 25 people around us in order to make online payments available for everyone – just like cash. The company is backed by renowned e-commerce investors and experts such as Florian Heinemann, Martin Sinner and Christian Weiss.
Payment Observer: Online cash payments – how does that work?
Florian Swoboda: The customer shops in an online shop of his choice. He selects Bar zahlen as the payment option. After completing the order, a PDF document with a bar code opens. The customer prints out this document and takes it to the next Bar zahlen partner store. There, the cashier scans the bar code and the customer pays his online order. The cash register system instantly sends the payment confirmation to the online shop which immediately sends out the product.
For users who do not own a printer, we also offer a mobile option that can be used with every phone and not only smartphones.
Payment Observer: How did you come up with the idea to start such a service?
Florian Swoboda: We simply saw a huge problem in e-commerce which is payment. Actually a third of all customers drop out of the order process when selecting the payment option. We were asking ourselves why payment has to be such a conversion killer and why the problem does not exist in stationary trade. So we figured: What’s missing online is the simplicity of cash. With 82% of transactions, cash is the most popular payment method in Germany. Cash is secure and accessible for everyone. You don’t have to register and you don’t have to reveal your financial data to a shop or to a third party payment provider where you can never really be sure how your data is stored. People are experiencing the current online payment methods as being very complex and many customers are lacking a sense of security when providing their financial data online. That’s why we want to offer an easy and secure online payment option that is available for everyone.
Payment Observer: When are you planning to launch Bar zahlen?
Florian Swoboda: We will launch Bar zahlen in the third quarter of 2012.
Payment Observer: Can you already share with us who your retail partners are?
Florian Swoboda: I’d love to but unfortunately I can’t. What I can reveal is that we are cooperating with well known, nationally represented retail chains in order to provide convenience and a maximum of security to our customers. We will disclose the details right before our launch in the summer.