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The GAME Group, a European pc and video games retailer, has partnered with prepaid payment services provider InComm to launch a new online payment service called GAMEwallet. The service will offer customers an alternative to debit and credit cards when paying online for digital content.

Titles from a number of publishers and developers will be marketed in one place with customers able to buy items within them using their GAMEwallet. This replaces the current system, which requires customers to have separate payment accounts for each online game. ”The digital games market is growing fast, but two things are holding it back: the reliance on customers using credit or debit cards online, and the lack of a one-stop shop offering advice across a wide range of titles from different publishers. We’re about to change that,” commented Tricia Brennan, Game Group Commercial Strategy Director.