Payment Observer

The Latest News, Industry Insights and Research Findings on Global Payment Markets

28Oct/11

Mobile Banking App Usage in the U.S. Increases 45 Percent from Q4 2010 says comScore Analysis

By Martin Schuppelius

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comScore MobiLens and a dedicated re-contact survey focused on mobile financial services.

According to the report 32.5 million Americans accessed mobile banking information on their devices at the end of Q2 2011 in June, representing 13.9 percent of all mobile users. The study also revealed that 12.7 million mobile users reported using banking apps, a increase of 45 percent from Q4 2010.

Mobile Banking and Credit Card Usage See Highest Increases in Visitation

“New apps and mobile-enhanced sites have made it easier for customers to seek out financial information using mobile devices. With tablets and other web-enabled connected devices gaining popularity in addition to smartphones, financial service institutions are poised for additional growth in mobile access,” said Sarah Lenart, comScore vice president for Marketing Solutions.

One Response to “Mobile Banking App Usage in the U.S. Increases 45 Percent from Q4 2010 says comScore Analysis”

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