Payment Observer

The Latest News, Industry Insights and Research Findings on Global Payment Markets

16Mar/12

PayPal Takes on Square, Launching Mobile Payment Solution PayPal Here

By Martin Schuppelius

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PayPal has revealed its new mobile payment solution for small business PayPal Here. Just like Jack Dorsey’s Square, PayPal Here enables small merchants to accept card payments. The service includes an app and a small card reader for smartphones and brings the online payments giant into local stores.

It is no surprise that PayPal is entering the mobile point of sale segment, the success of Square, iZettle prove the increasing demand for such services. PayPal Here is part of PayPal’s multichannel strategy; the company is trying to provide payment solutions for online, offline and mobile business.

How does it work?

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After signing up and downloading the PayPal Here app, merchants can immediately start accepting payments and receive funds directly into their PayPal account. Merchants pay a fee of 2.7% for each transaction. They will also receive a business debit card with 1 percent cash-back on eligible purchases, cutting the effective fees down to 1.7%. For comparison: Square’s merchant fee is 2.75% for each swiped transaction.

The PayPal Here card reader and merchant app will roll out in United States, Canada, Australia and Hong Kong within the next month (more countries to be announced soon).

Check out the embedded video to see how PayPal Here works:

One Response to “PayPal Takes on Square, Launching Mobile Payment Solution PayPal Here”

  1. [...] VP of Mobile for PayPal, Marcus has been working on PayPal Here, a mobile payment service for small business. The move shows how important mobile payments have [...]