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Onebip, the mobile payment arm of Neomobile, adds a new one-click purchase feature to its mobile payment solution Onebip Mobile Browser. Using the one-click payment service, users can pay for digital goods and services with a single click on the Onebip icon.

Mobile payment service Onebip was acquired by mobile commerce company Neomobile in March 2011. Onebip’s Mobile Browser payment service provides an optimized payment flow for mobile devices and is available in over 70 countries. The new one-click payment feature enables users to buy digital goods with a single click, without having to enter their mobile number, pin code or password. Onebip uses a secure process to recognize the user’s phone number and authenticate the user. The purchase is then charged directly to the user’s mobile phone bill.

Massimiliano Silenzi, Head of Onebip, commented: “Merchants, publishers and content providers at last have a simple, secure, single-click mobile purchasing solution. No PIN codes, no passwords, no SMS confirmation, and no need to pre-register for an account – with Onebip, you literally click to buy with one touch on your mobile phone or tablet.”