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The Latest News, Industry Insights and Research Findings on Global Payment Markets

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27Feb/12

Western Union and WIND Join Forces to Launch Mobile Money Service in Italy

By Martin Schuppelius
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Payment Observer spotlight company. See more details here about one of the up and coming service providers in the financial services for small business.

WIND, one of the largest mobile network operators in Italy, to launch a mobile money transfer service in Italy. The agreement will enable WIND’s 21 million subscribers to send Western Union money transfer transactions directly from their mobile phones.

After registering with Western Union, WIND’s customers can send money from prepaid, credit, and debit cards using WIND’s Smartphone app or via SMS. Recipients can pick up their funds in cash at any of the 450,000 Western Union Agent locations around the world. Diane Scott, Chief Marketing Officer and President of Western Union Ventures commented: “This is an exciting alliance; one that makes it even easier for consumers in Italy to send money across borders and one that opens the door to broader financial inclusion.”

WIND has found an interesting way to encourage its customers to use the service: the user that initiates the transfer will receive a part of the transaction fee as mobile top-up to his WIND account.

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8Dec/11

Western Union Expands Prepaid Platform to Europe

By Martin Schuppelius
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U.S.-based payment services company Western Union is extending its prepaid card platform to Europe with the launch of its MasterCard Gift Card and GoCash service in the UK.

The Western Union Gift Card can be used at more than 32 million online and retail stores wherever the MasterCard Acceptance Mark is displayed. In cooperation with InComm, a technology provider of stored-value gift and prepaid cards, Western Union also expands its money transfer service GoCash to Europe.

The launch in Europa marks the first international extension of Western Union’s prepaid platform outside of the U.S. The company announced further expansion to Asia and Latin America over the next month. “We are committed to responding to the market’s needs and that means providing prepaid products all over the world to help people take part in a global marketplace increasingly moving toward card and account-based transactions,” said Jan Hillered, Western Union Senior Vice President for Europe & CIS.

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