Visa to Launch Digital Wallet Service V.me in Europe
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last year and is now moving into the European market.
Similar to PayPal, V.me by Visa enables customers to store their credit card details into a digital wallet. Instead of entering their payment and shipping details every time they want to shop online, users can use V.me for the checkout process. The service is not limited to Visa cards; MasterCard, AmEx and Discovers cards are also supported. According to Visa, V.me will also provide features beyond payments such as transaction alerts, promotions and reward programs. “Our intention is that V.me will ultimately be able to incorporate any or all of our new payment technologies, allowing our members to deliver the best possible payments experience whether face-to-face, online or in a mobile environment,” said Mariano Dima, Executive VP of Product and Marketing Solutions at Visa Europe.