Payment Observer

The Latest News, Industry Insights and Research Findings on Global Payment Markets

8Dec/11

Western Union Expands Prepaid Platform to Europe

By Martin Schuppelius

Payment Observer has details on multiple companies that provide funding, atm, and credit card processing services. Get more information and details here.

U.S.-based payment services company Western Union is extending its prepaid card platform to Europe with the launch of its MasterCard Gift Card and GoCash service in the UK.

The Western Union Gift Card can be used at more than 32 million online and retail stores wherever the MasterCard Acceptance Mark is displayed. In cooperation with InComm, a technology provider of stored-value gift and prepaid cards, Western Union also expands its money transfer service GoCash to Europe.

The launch in Europa marks the first international extension of Western Union’s prepaid platform outside of the U.S. The company announced further expansion to Asia and Latin America over the next month. “We are committed to responding to the market’s needs and that means providing prepaid products all over the world to help people take part in a global marketplace increasingly moving toward card and account-based transactions,” said Jan Hillered, Western Union Senior Vice President for Europe & CIS.

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