Payment Observer

The Latest News, Industry Insights and Research Findings on Global Payment Markets

26Jan/12

Xsolla Partners with ZipZap for Cash Transactions

By Martin Schuppelius

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Xsolla, which specializes in online games, announced today that they have partnered with ZipZap, an alternative payments company that enables cash transactions for online purchases.

Xsolla offers a wide range of different payment options to gaming publishers across the globe, including credit cards, online banking, and mobile payments. Their new partner operates a global cash transaction network of over 700,000 payment centers, enabling consumers to use cash to make online purchases, pay bills and top-up e-Wallets, prepaid cards and mobile.

Adding ZipZap’s CashPay payment option to Xsolla will help publishers to expand their player base to teens and others who don’t have a credit card, or prefer to pay with cash. At big part of the gamer population, especially tweens and teens, do not have access to traditional financial services, but still want to be able to pay for virtual currency in their favorite games. Others prefer to pay with cash because they are concerned about credit card safety and privacy of their personal information.

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